No matter what your age, Age UK Norfolk believe that being loved and cared for is important to all of us. At the end of 2016, Eye worked with them on a video campaign to highlight how important the companionship and support of friends and family means during Christmas – which is why loneliness feels even harsher at this time of year. At Age UK Norfolk, they believe no one should have no one at Christmas. For approximately 38,000 people aged 65 and over across Norfolk*, loneliness is a daily reality. Volunteering to become a telephone befriender can transform lives, see their website for further information at www.ageuk.org.uk/norfolk.