We worked on this Active Norfolk advert ‘This Girl Can’ campaign to encourage women to get physically active. This Girl Can is a celebration of active women everywhere who are doing their thing no matter how they do it, how they look or even how sweaty they get. This Girl Can is a kickstart for all women. Let’s recognise and break down the barriers that are preventing women and girls from playing sport and being physically active. Women should feel comfortable exercising without fear of judgement, whether that’s fear of judgement about appearance, ability, or for spending time on yourself rather than the family.