Guest Blog: Why video content matters

Friday, May 12, 2017

Top tips to get you using video

2017 is the year of video content. There’s no doubt about it. Businesses need to embrace the concept of producing short, engaging video content as a way to attract, retain and to some extent entertain your customers with content. The advent of social media and the increasing sophistication of websites and the platforms they can be seen on, means that the demand for text heavy information is seeing a hasty demise.

Need convincing?

Video for websites:

Google changed it’s algorithms in February 2017 and one of the significant changes was its new appreciation for video. This could have something to do with the fact that it now owns YouTube. As a consequence of this, you’ll be 53 times more likely to be picked up by google if your website has an embedded video. Why? Because videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. Once you have achieved this, you’ll find that your SEO ranking increases too. Jackpot.

Video for social media:

With 500 million people watching video’s on Facebook every day, 83% of twitter users watching video, and 10 billion videos watched on Snapchat every day, yes that does say every day, it’s time to get on board folks.
Video for sales and marketing:

If we told you that an email with video included in it, increases the click through rate between 200-300% would you believe us? If we told you that 75% of business executives watch work related videos every week, would that help change your mind? Video is also a great tool to help your sales and marketing team get their feet in that metaphorical door, so don’t ignore it!

Video for branding

If all of the above doesn’t convince you then I’ll leave you with the following thoughts. Video provides a way of building trust between you and the customer in a warm and interesting way. They can help you portray more about your brand in 30 seconds than in a whole website. They are often great portals for explaining complex information, simply. And with 74% of all web traffic made up of video content, you’re likely to be left behind if you don’t start recording.


  • 33% of tablet owners watch more than an hour a day on their device
  • 28% of smartphone users watch a video at least once a day
  • 55% of people watch videos online everyday
  • 500 million people watch facebook videos everyday
  • 83% of twitter users watch video content
  • Snapchat users watch 10 billion videos every day
  • 75% of business executives watch work related videos every week
  • 96% of B2B companies are planning on using video in the upcoming year
  • When marketers include a video in an email, click through rates increase between 200-300%

 So what should you do next?

If you can’t produce video in-house, you will need a trusted partner who can produce the video content you need. A good starting point is to look at your marketing plan and see how video could enhance it. You will then need to take time to look at the platforms your video content might feature on and it’s shelf life.

Is the content going to be used only on your website? Should you have 30 sec clips to promote it through social media too? Other questions to consider are, how long will it might remain relevant for and how can you easily update it? All of these questions should be discussed with your communications team and then with your chosen video provider. 

*Stats sourced from


Written by Chirp Communications:

Chirp help you communicate effectively. This might be internally to employees when changes are a foot, or externally to new customers and businesses when products and services need to be promoted. They are a Marketing Communications company that delivers strategy, planning and implementation of your communications across digital and non-digital channels.